Stop asking, "who talked to this homeowner last?"
Dana R. · one timeline
Asked about the garage crack
Your CSR is a detective before they can be helpful.
One record, everyone caught up
A worklist that tells you who to call, in what order.
Call within the hour
A new lead just came in from the website form. The record already has the address and the source, so call while the concern is fresh.
Warm and waiting
A homeowner keeps opening the estimate but has not replied. That is a buying signal. A quick, well-timed call closes deals like this.
Ask for the review
The crew wrapped yesterday and the homeowner is happy. Send the review request now, while the relief is fresh.
Appointment tomorrow, 8am
One tap sends the day-before confirmation text, so nobody's standing at a door nobody answers.
The worklist reads from the same records as the rest of the platform, so a homeowner drops off the list the moment they are handled and pops back up when there is a real reason to reach out.
Every call, text, and email in the order it happened.
- Calls, texts, and emails together on a single customer timeline.
- Nothing lost to a personal phone or a rep who happened to be off that day.
- Full context in seconds before anyone dials, so the homeowner never repeats themselves.
- Every call logged by CallRail with the recording attached, so a dispute over what was promised on the phone has an actual answer instead of two different memories.
Communication history
Text like a person. Attach the photo that sells the job.
- SMS inbox with read and unread so no text sits ignored for a day.
- Send from the record, with the whole history right there as you type.
- Attach a job photo as a picture message when the text is linked to a job.
Six of these already write themselves: Estimate Follow-Up at 48 hours, Inspection Reminder, Post-Job Google Review Request, Job Complete Review Request, Estimate Accepted Thank You, and missed-call text-back. Every one drops a draft into the queue. A person still reviews and hits send.
Maple Ct job
Is that crack in the basement something serious?
Here's the photo our tech marked up this morning. The stair-step pattern is what we'd address.
basement-wall-annotated.jpgWow, okay. What are the next steps?
Know if they opened it before you pick up the phone.
- Sent, viewed, accepted sstatus visible right on the customer timeline.
- A viewed-count nudge on quiet accounts, so warm leads get the call first.
- Follow up with a reason not a guess about whether they even saw it.
Follow-up worklist
Turn a finished job into your next lead.
- Request a review after the job is complete, straight from the customer record.
- Ask at the right moment, while the repair is fresh and the homeowner is happy.
- Build the reputation that wins the next homeowner comparing three quotes.
Job follow-through
See whether marketing is producing appointments, not just noise.
All of this rolls up. The Lead Desk gives owners and schedulers a read on lead flow this week: new leads, appointments set, and how sources are trending, without digging through a report. When a homeowner calls in from a missed-call lead your AI voice answering caught overnight, texts back, and books an inspection into scheduling and dispatch, every one of those touches is on the same connected record that carries the job through estimates and on to a paid invoice.
Communication is not a side channel. It is the front door of the job, and it belongs on the same platform as everything the job becomes.